🤖 What Google Gemini Means for Local SEO

You've probably heard the buzz around Google Gemini (formerly Bard), but here's what matters: it's not just an AI chatbot — it's changing how Google search works.

Gemini powers Google's new Search Generative Experience (SGE), which means when someone searches for a local service (like "plumber in Maple Ridge"), they might see a full AI-generated summary before they ever see a list of websites.

That means:

Your site could be referenced in the answer… without getting clicked
Google is relying more on structured, trustworthy content to fuel those summaries
If your business doesn't show up in those summaries? You're invisible

This is a big shift.

But it's not a reason to panic — it's a reason to get smart about your content.

What You Can Do

If you want Gemini (and Google) to notice your business, you need to:

Add FAQ-style content to your site — short, clear answers
Use real location keywords, like the cities or neighborhoods you serve
Keep your Google Business Profile updated and active
Earn reviews and respond to them — credibility counts
Use structured data (schema) where you can

Gemini may summarize search results, but it still needs real-world businesses to pull from. If your content is helpful and well-organized, you have a shot at being the business it showcases.

That's why I built Fast Local SEO Checker — to help small businesses like yours see where you stand and what to fix.

Search is changing — but visibility is still up for grabs. Stay sharp, stay helpful, and stay local.